Problems on the Road
— 80 Percent of accidents are caused by distracted driving
— 21 percent of fatal car crashes involving teenagers between the ages of 16 and 19 were the result of cell phone usage
The Plan
— Television Ads
— Radio Ads
— Mail-out Fliers
Public Awareness
— Increasing public awareness can reduce
— Accidents
— Injuries
— Fatalities
What It Will Take
— Proposed budget of $2 million
— Funded from sponsorships
What it means for AAA
— Increased brand recognition in connection with good a good cause
— Fewer accidents means lower expenses on response and insurance claims
— All leading to more advertising and higher profitability
